branding portfolio
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strategy | positioning | visual brand identity | print collateral | packaging

When Sammy, founder of her self-named brand, approached us, she requested a visual identity that is timeless (yet current), youthful (yet classy), and elevated (yet unpretentious). Our design found the intersection of these ideas with a lovely wordmark and minimalist identity system.

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visual brand identity

Hoisthope Inc is an Albertan healthcare recruiting agency that serves as a connector for nurses and nursing aides to those that require their services and care.

 

The project brief was simple for this work: we were asked to create a logo and identity system that would present this new business as respectable, ethical, and kind.

Jacob Hoskins Music Logo

strategy | visual brand identity | web | print collateral | album artwork | campaign

The Jacob Hoskin's music brand is dynamic, cultured, bold, spiritual, and cinematic.

The primary logo is composed of a rectangle with a radial blur representing honesty, solidarity, and stability while also adding a level of specificity to what is seen as a generic shape. Embedded in the blur is a modernized rendition of the Mi'kmaq symbol for “we” or “us”.

The use of Mi'kmaq hieroglyphics nods back to Jacob's Indigenous roots and imbues the brand value of community into the visual system.

Jacob Hoskins
Harvard Black in Design Conference 2021 Black Matter Logo
Harvard Black in Design Conference 2021 Black Matter Logo

creative direction | strategy | positioning

The Black in Design Conference, organized by the Harvard University Graduate School of Design African American Student Union recognizes the contributions of the African diaspora to the design fields and promotes discourse around the agency of the design profession to address and dismantle institutional barriers.

At the Atelier, we worked on brand strategy, marketing, creative direction, and messaging for the 2021 conference, Black Matter in collaboration with FISK.

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strategy | visual identity | web | digital collateral | campaign

The ask for this project was to create a recognizable and distinct visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion, which is still compliant with the overarching UCalgary brand standards.

 

This project’s scope included redesigning the online graphic elements for UCalgary’s EDI website, creating a series of posters for multiple guest speaker events, and creating posters for the university’s

Black History Month events.

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Bi Nka Bi Tea Drip Logo

visual brand identity | packaging

Cultural, contemporary, and classy, Bi Nka Bi Teas is a luxury organic tea brand.

 

This concept uses a drip as a device to create shapes and forms. Design elements incorporating sensual curves become part of the visual identity system. The custom wordmark is detailed and unique but uses a minimalist sans serif font as a base.

Althea Branton AB Logo

visual brand identity | packaging | digital collateral 

Althea Branton is a skincare brand on a mission to aid Black & Brown skin to thrive in all its glamour. The logo is an expression of the Althea Branton brand — timeless and infinite. It represents a range of intersectional experiences.

Althea Branton AB Skincare Branding Mock Up
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About the Bra Heart Abstract Minimalist Logo

visual brand identity | web | packaging | digital collateral | storefront 

Aware, sensual, and exuberant, About the Bra is an empowering brand that creates space for people to feel beautiful. This message is what we aimed to illustrate through this visual identity.

 

The client had purchased a lingerie company whose existing branding did not speak her language. With a desire to boldly empower women, scale her business she came to the Atelier to rebrand.

Kemi O Interior Design KO Abstract Minimalist Logo

visual brand identity

Kemi O is an interior designer committed to bringing luxurious visions to life through a combination of passion, dedication, and skillful spatial design.

As branding specialists, our goal for Kemi O Interior Design was to create something modern, classy and eclectic. This intention matches Kemi's design ethos to create a unique interior design experience that you can't find anywhere else.

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Pleated Fabric
House of Saesah SS Bohemian Minimalist Logo

visual brand identity

House of Saesah is an online clothing boutique with the intention to provide quality South Asian garments and jewellery in the West, celebrating people, place and beauty.

 

For this project, we curated a wonderfully sophisticated yet playful brand.

The Vocalist V Music Logo

visual brand identity | web | digital collateral 

The Vocalist is an online signing course, with a mission to empower its students with the tools to express themselves through music, beautifully, joyfully and skillfully.

The goal for this project was a bright, summery brand that maintained the classic design style and timelessness that we are committed to in our work.

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Baked Envy Bakery Logo

visual brand identity | web | packaging | print collateral | digital collateral 

This project was a full branding overhaul for a local BC cakery. We went for a feminine aesthetic to appeal to the client's target clientele. We covered everything: from social media graphics to luxurious business cards, and a gorgeous website that streamlines the cakery's ordering process.

Black Women in Law Minimalist Logo

logomark | art direction

This project included the design of a logo created for a UK nonprofit called Black Women in Law.

 

The design elements used symbolize ambition, wealth, and power. The interwoven curves and elaborate typography are reminiscent of the grace, sophistication.

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Residential area from birds-eye view.
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visual brand identity | architectural renders

In this project, we worked with a development group to create a timeless logo and a set of marketing materials for their new project. The result was a visual representation of their business philosophy of Kaizen: constant improvement and positive change.

The colours, font, and mark were carefully designed and chosen to convey a responsible brand.

This client needed to reimagine the brand for their real estate company.

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The ask was a versatile logo that would emit sophistication and luxury. Our intention was to attract home buyers with a stunning design to pair with RP Homes' wonderful business practices.

RP Homes Minimalist Logo Mock Up Embossed on Paper in Gold Foil
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Prude Logo Minimalist

logomark | art direction

An upcoming sexual wellness store on the East Coast of Canada reached out to us requesting an evolving logo for their new business. Prude values empowerment and freedom. The ask was an edgy and evolving wordmark with a bit of innuendo.

This classic monogram was created for a client that needed a versatile logo for their new material sales business. 

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A2 Sustainable Supplies Logo Mocked Up onto Paper
Acorn Resilience & Sustainability minimalist logo embossed
Acorn Resilience & Sustainability minimalist logo

We designed this modern and minimalist logomark for a client who needed a scalable visual for their boutique consulting firm. 

Acorn Resilience & Sustainability minimalist logo
Leigh Jewellery logo

visual brand identity | packaging

Inspired by the boldness in allowing oneself to be understated, Leigh Jewellery finds the intersection between peculiarity and classic simplicity. This mission is what we aimed to capture in the Leigh visual identity.

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AF Monogram, Al Frache's Flowers Calgary Logo

visual brand identity | signage

A local Albertan florist, Al Frache's Flowers, decided to work with us on creating a crisp and minimalist brand identity.

The simple lines do not distract and let the flowers do the talking.

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visual brand identity | commercial interior | web

For this brand, a sophisticated, minimalist, pragmatic design was requested. We designed a logo for this clinic and were able to apply it to vastly different applications: from stamps to storefront signage. 

X Ray of Hand

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