branding portfolio
strategy | positioning | visual brand identity | digital collateral | web
Over the past decade, the Feminine Influence brand naturally, beautifully and clumsily (as life is) evolved, and alongside it, so did its founder: Monique. This process of becoming and refinement has been divinely led and imbued with loving purpose at each junction.
Feminine Influence is a finishing school on mission to guide and empower single women of faith to meet and attract a partner and build a family for the glory of God. Monique came to us as her business and vision had outgrown its current aesthetic expression.
strategy | visual brand identity | print collateral | digital collateral | web
For Lindsey Crowley Interiors, the challenge was to craft a contemporary logo and visual identity that could gracefully evolve alongside the brand’s expansion, fostering a sense of legitimacy across both digital and traditional channels.
It was crucial to establish a cohesive online presence that reaffirmed the brand’s ethos and mission, providing a centralized hub for clients to connect with Lindsey's expertise and vision.
wayfinding
Carefully curated signage and wayfinding design for Atera, a two star Michelin restaurant in Tribeca, New York City.
strategy | visual brand identity | print collateral | digital collateral
Born out of a desire to explore the complex and unique state of African healthcare properly, the Africa Health Conference seeks to create a space of inclusion, ambition and innovation.
We worked closely with the team from Harvard to determine the thematic tones they would like to communicate through the event’s visuals.
WiLDFLOWER
creative direction | print collateral
Mary Ann Shadd was an abolitionist, educator, lawyer, and the first Black female to publish a newspaper in North America. She was a feminist and toured Canada and America, speaking in favour of the women’s movement and the anti-slavery cause. Her legacy lives on as an important historical figure in Ontario through various commemorations in Canada, the United States and beyond.
We created this image for a confidential client in collaboration with artist Komi Olaf. Our studio lead creative direction, concept, and graphic design for this print work.
strategy | positioning | visual brand identity | print collateral | packaging
When Sammy, founder of her self-named brand, approached us, she requested a visual identity that is timeless (yet current), youthful (yet classy), and elevated (yet unpretentious). Our design found the intersection of these ideas with a lovely wordmark and minimalist identity system.
visual brand identity
Hoisthope Inc is an Albertan healthcare recruiting agency that serves as a connector for nurses and nursing aides to those that require their services and care.
The project brief was simple for this work: we were asked to create a logo and identity system that would present this new business as respectable, ethical, and kind.
strategy | visual identity | web | digital collateral | campaign
The ask for this project was to create a recognizable and distinct visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion, which is still compliant with the overarching UCalgary brand standards.
This project’s scope included redesigning the online graphic elements for UCalgary’s EDI website, creating a series of posters for multiple guest speaker events, and creating posters for the university’s
Black History Month events.
visual brand identity | web | packaging | digital collateral | storefront
Aware, sensual, and exuberant, About the Bra is an empowering brand that creates space for people to feel beautiful. This message is what we aimed to illustrate through this visual identity.
The client had purchased a lingerie company whose existing branding did not speak her language. With a desire to boldly empower women, scale her business she came to the Atelier to rebrand.
visual brand identity
Kemi O is an interior designer committed to bringing luxurious visions to life through a combination of passion, dedication, and skillful spatial design.
As branding specialists, our goal for Kemi O Interior Design was to create something modern, classy and eclectic. This intention matches Kemi's design ethos to create a unique interior design experience that you can't find anywhere else.
creative direction | strategy | positioning
The Black in Design Conference, organized by the Harvard University Graduate School of Design African American Student Union recognizes the contributions of the African diaspora to the design fields and promotes discourse around the agency of the design profession to address and dismantle institutional barriers.
At the Atelier, we worked on brand strategy, marketing, creative direction, and messaging for the 2021 conference, Black Matter in collaboration with FISK.
strategy | visual brand identity | web | print collateral | album artwork | campaign
The Jacob Hoskin's music brand is dynamic, cultured, bold, spiritual, and cinematic.
The primary logo is composed of a rectangle with a radial blur representing honesty, solidarity, and stability while also adding a level of specificity to what is seen as a generic shape. Embedded in the blur is a modernized rendition of the Mi'kmaq symbol for “we” or “us”.
The use of Mi'kmaq hieroglyphics nods back to Jacob's Indigenous roots and imbues the brand value of community into the visual system.
visual brand identity | packaging
Cultural, contemporary, and classy, Bi Nka Bi Teas is a luxury organic tea brand.
This concept uses a drip as a device to create shapes and forms. Design elements incorporating sensual curves become part of the visual identity system. The custom wordmark is detailed and unique but uses a minimalist sans serif font as a base.
visual brand identity | web | digital collateral
The Vocalist is an online signing course, with a mission to empower its students with the tools to express themselves through music, beautifully, joyfully and skillfully.
The goal for this project was a bright, summery brand that maintained the classic design style and timelessness that we are committed to in our work.
visual brand identity | web | packaging | print collateral | digital collateral
This project was a full branding overhaul for a local BC cakery. We went for a feminine aesthetic to appeal to the client's target clientele. We covered everything: from social media graphics to luxurious business cards, and a gorgeous website that streamlines the cakery's ordering process.
visual brand identity | architectural renders
In this project, we worked with a development group to create a timeless logo and a set of marketing materials for their new project. The result was a visual representation of their business philosophy of Kaizen: constant improvement and positive change.
The colours, font, and mark were carefully designed and chosen to convey a responsible brand.
This client needed to reimagine the brand for their real estate company.
The ask was a versatile logo that would emit sophistication and luxury. Our intention was to attract home buyers with a stunning design to pair with RP Homes' wonderful business practices.
We designed this modern and minimalist logomark for a client who needed a scalable visual for their boutique consulting firm.
This classic monogram was created for a client that needed a versatile logo for their new material sales business.
