A2 Sustainable Supplies
THE ASK
Create a versatile and timeless brand identity for A² Sustainable Supplies, a materials sales business focused on sustainable and eco-friendly solutions. The project aimed to develop a logo, packaging, and branding elements that reflect the company’s minimalist, responsible ethos while resonating with a sophisticated, environmentally-conscious audience.
THE RESPONSE
To align with A²’s mission of sustainability and simplicity, we crafted a classic monogram logo featuring an angular "A" interlocked with a "2," symbolizing the balance between precision and innovation. This sleek design reflects the scientific rigour and creative approach underpinning the brand. A monochromatic palette further emphasizes the minimalist aesthetic, which conveys elegance while reducing visual clutter.
The branding extends to packaging design, where the use of geometric patterns and neutral tones emphasizes A²’s commitment to sustainability. The packaging combines functionality with style, ensuring it stands out on shelves while maintaining an eco-friendly ethos. Products such as face masks are showcased in premium yet understated boxes, designed to appeal to a modern and conscious audience.
This cohesive visual language positions A² Sustainable Supplies as a leader in sustainable innovation, creating a balance between practicality and design sophistication.
IMPACT
Delivered a refined and versatile logo that establishes A² as a leader in the sustainable materials market.
Designed premium, eco-conscious packaging that appeals to environmentally responsible consumers.
CREDITS
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins