SNIFFIA
THE ASK
Build a brand identity, product design, and website for SNIFFIA, a startup redefining indoor air quality monitoring through AI-driven solutions. The project aimed to create a cohesive and visually compelling presence that communicates innovation and trust, supporting SNIFFIA’s goals to secure funding and market traction.
THE RESPONSE
We began by designing a bold and forward-thinking brand identity for SNIFFIA, featuring a clean logomark that embodies precision and technology. A modern color palette of cool tones and dynamic typography reflects the brand’s innovative and reliable nature.
The product design focused on creating an intuitive and sleek air monitoring device that aligns with SNIFFIA’s modern aesthetic and user-centric values. Additionally, we designed a user-friendly website with interactive elements to showcase SNIFFIA’s technology and mission. The site combines clean layouts with engaging visuals, making complex data accessible and compelling for stakeholders.
This cohesive approach to branding and design helped position SNIFFIA as a credible and innovative player in the indoor air quality space, directly contributing to their success in securing six figures of NSF funding.
IMPACT
Created a bold and cohesive brand identity that positions SNIFFIA as a leader in indoor air quality technology.
Designed a sleek, user-centric air monitoring product reflecting SNIFFIA’s innovative mission.
Developed an intuitive and visually engaging website, enabling effective communication with stakeholders and users.
Directly supported SNIFFIA in pursuing NSF funding, validating the brand’s credibility and impact.
CREDITS
Brand Strategy: Atelier Oluwatosin
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins, Anjay Seabrook
Typeface: Inter by Rasmus Andersson, Kobe by VJ Type
Technology Development: Wyss Institute, Harvard SEAS, UNC Chapel Hill, Metalmark Innovations
Building Integration & Research: Harvard Graduate School of Design, Harvard Center for Green Buildings and Cities
Research Team: Holly W. Samuelson, Haritosh Patel, Anna Shneidman, Charu Srivastava