THE RESPONSE

Our design process began with an adaptive reuse strategy, embracing the historic architectural elements of Strivers Row while infusing them with contemporary vibrancy. The bulkhead and awning were super-scaled to create spaces that invite relaxation, conversation, and indulgence. These elements seamlessly connected the energy of the street with the warmth and intimacy of Melange's dining experience.

The material palette was carefully curated with red-veined marble bars, exposed brick walls, and minimalist light fixtures that set the stage for a moody yet welcoming atmosphere. The elegant brick façades and pocket outdoor spaces are designed to blend seamlessly with the neighbouring brownstones, providing guests with moments of luxury and connection.

The brand identity reflects the boldness and elegance of the dining concept; a refined typeface paired with gold foil accents on menus, coasters, and signage combined with rich transitions of red, orange, and green to reflect the vibrancy of African culture and cuisine. Every element, from the menu design to the plating of dishes, was a meticulous expression of creativity and sophistication.

The result was a space where every corner told a story of unity, exploration, and the enduring spirit of Harlem’s community.