THE RESPONSE

For About the Bra, we designed a visual identity that juxtaposes bold shapes with soft colours to encapsulate divine femininity. The centrepiece of the brand is an abstracted monogram logo that subtly echoes the curves of the body, symbolizing the brand’s values of empowerment, sensuality, and self-celebration. The mark’s minimalist design incorporates cultural relevance while maintaining a crisp, modern aesthetic.

Inspired by Henri Matisse’s Blue Nudes series, we introduced a fauvist-inspired graphic set of abstracted bodies to be used across packaging and social media. These assets reinforce the brand’s message of body positivity and beauty in diversity. Additionally, black-and-white imagery of varied bodies was used for print collateral, creating a sense of elegance and inclusivity. Fonts and colour schemes were developed to scale seamlessly to daughter brands such as About Silks and About Self-Love, ensuring cohesion within the larger brand ecosystem.