Harvard Graduate School of Design
THE ASK
Contribute to the Harvard Graduate School of Design’s public-facing communications to reflect its global influence, academic rigour, and cultural relevance. The objective was to increase digital engagement and modernize the school’s visual and verbal presence across print and digital channels, particularly among prospective students and the broader design community.
THE RESPONSE
We developed a comprehensive communications strategy for several campaigns that clarified the school’s positioning and amplified its public voice. We contributed to several campaigns, such as the student takeover series, seasonal events, and student work. Our work included copywriting and brand implementation across a suite of print collateral and digital assets. To engage a younger, global audience, we introduced social-first content tailored for TikTok, Instagram Reels, and YouTube Shorts—pushing the boundaries of traditional academic messaging with high-impact storytelling.
Our strategy emphasized bold clarity and visual cohesion, with messaging rooted in the GSD’s values of experimentation, excellence, and global discourse.
IMPACT
Boosted Instagram engagement by 30%.
Expanded the school’s digital presence through TikTok, Shorts, and Instagram Reels.
Completed a fruitful 3-year collaboration with the Harvard GSD communications team.
CREDITS
Atelier Oluwatosin Team: Tosin O Hoskins
Harvard GSD Team: Anna Devine, Kyra Davies