THE RESPONSE

To bring Constellation’s vision to life, we crafted a brand identity rooted in Arlington’s rich aviation and space exploration heritage while emphasizing discovery, collaboration, and community themes. The logo design features an underscored wordmark capped by circular elements, evoking the constellation structure and symbolizing connection and guidance. This celestial theme is reinforced by a warm, sophisticated colour palette with copper accents, adding a tactile layer of luxury. Typography choices balance approachability with elegance, ensuring readability and cohesion across digital and physical touchpoints.

The guest experience was carefully designed to immerse visitors in the brand’s narrative. Packaging elements like coffee cups, loyalty cards, and tote bags feature playful celestial illustrations and minimalistic layouts, while environmental details such as illuminated celestial-inspired signage, arched seating nooks with copper finishes, and sleek menu boards enhance the café's ambiance. The tone of voice reflects Constellation’s ethos of cosmic wonder paired with grounded hospitality, creating an inviting, inspiring space where moments of discovery naturally lead to creativity and connection. These efforts positioned Constellation as both a neighbourhood hub and a distinctive element of the National Landing redevelopment.