Prude
THE ASK
Create an edgy and evolving wordmark for Prude, a sexual wellness store based on the East Coast of Canada. The brand needed a bold and empowering visual identity with hints of innuendo while allowing flexibility for future reimaginings and expansions of their dynamic visual landscape.
THE RESPONSE
To align with Prude’s vision of empowerment and freedom, we designed two distinct wordmarks that embody the brand’s bold and evolving nature. The first logo features sharp, angular typography with a slightly provocative edge, while the second employs softer, more fluid curves to balance playfulness with sophistication. Together, these wordmarks give Prude the flexibility to reimagine its branding as the business grows, embracing creativity and adaptability.
The designs lean into the brand’s values of empowerment and boldness, capturing attention while maintaining a sleek and modern aesthetic. This dual approach allows Prude to create a visually dynamic identity that resonates with its audience across online and brick-and-mortar platforms.
IMPACT
Delivered two versatile wordmarks that reflect Prude’s bold and evolving brand ethos.
Empowered the brand to reimagine and expand its visual identity, supporting adaptability and growth.
Created a cohesive yet dynamic visual foundation that appeals to Prude’s target audience, enhancing its presence in the sexual wellness market.
CREDITS
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins