House of Saesah
THE ASK
Design a brand identity for House of Saesah, an online boutique specializing in quality South Asian garments and jewelry for Western audiences. Honour the boutique’s cultural roots while maintaining a sophisticated, playful, and contemporary aesthetic that resonates globally.
THE RESPONSE
The brand identity for House of Saesah was crafted to embody the boutique’s mission of celebrating people, place, and beauty. The centrepiece of the identity is the logo—a timeless and versatile mark that reflects the brand’s cheerful and cultural essence. The mirrored “S” design evokes the shape of a heart, symbolizing sincerity and love, while the embellishment above the mark nods to South Asian artistry.
We infused contemporary elements into the branding to balance tradition with modernity, ensuring it appeals to a diverse audience. The visual language combines bold yet elegant typography with a curated colour palette inspired by South Asian textiles and jewelry, creating a cohesive and luxurious aesthetic. The result is a brand identity that is both culturally respectful and globally relevant, allowing House of Saesah to stand out in the competitive online fashion market.
IMPACT
Delivered a sophisticated and culturally rich brand identity that resonates with House of Saesah’s target audience.
Successfully balanced tradition and modernity, creating a timeless visual language that elevates the boutique’s offerings.
Provided a strong foundation for future growth and brand recognition, helping House of Saesah celebrate culture through contemporary design.
CREDITS
Brand Strategy: Atelier Oluwatosin
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins