Amaris Medical Centre
THE ASK
Develop a sophisticated and minimalist brand identity for Amaris Medical Centre, a prestige healthcare provider offering cosmetic and elective services. The project includes designing a logo adaptable for various applications, consulting on the interior design of the clinic space, and creating visual and environmental elements to position the centre as a premium destination for patients.
THE RESPONSE
We began by designing a clean and timeless logo that encapsulates the professionalism and elegance of Amaris Medical Centre. The minimalist wordmark balances pragmatic design with a luxurious aesthetic, making it versatile for use across multiple touchpoints, including stamps, storefront signage, and digital platforms.
Our collaboration extended into spatial design, where we consulted on the layout and interiors of the clinic. The design prioritized functionality while maintaining an upscale look, creating a welcoming and serene atmosphere for patients. Every detail, from the signage design to print collateral and website development, was thoughtfully crafted to align with the clinic’s brand values and patient-centric mission.
This holistic approach ensured that the clinic’s brand identity and physical space worked cohesively to establish Amaris Medical Centre as a trusted and luxurious healthcare provider.
IMPACT
Delivered a minimalist and sophisticated brand identity adaptable across diverse applications, from signage to digital platforms.
Created a functional and visually appealing clinic space that enhances patient experience while reinforcing the brand’s premium positioning.
Established Amaris Medical Centre as a leader in the local prestige healthcare landscape, catering to patients seeking elective and cosmetic services.
Provided a cohesive design strategy that supports long-term brand recognition and growth.
CREDITS
Naming: Atelier Oluwatosin
Brand Identity: Atelier Oluwatosin
Marketing Strategy: Atelier Oluwatosin
Interior Design: Atelier Oluwatosin
Wayfinding Design: Atelier Oluwatosin
Engineering Consultation: Dhunna Associates Inc.
Atelier Oluwatosin Team: Tosin O Hoskins