THE RESPONSE

Our work began with an in-depth brand strategy consultation, delving into Monique’s story, values, and goals. This strategy informed a visual identity embodying elegance, hope, and authenticity. Our efforts encompassed everything from logo design to collateral, digital presence, and beyond. Monique’s unique perspective as a thought leader within a niche space became central to the strategy. We positioned the brand as aspirational and relatable, targeting Black women professionals in their 30s who value faith, self-expression, and traditional family building. Next, we refined the brand voice to echo a big sister’s comforting yet empowering tone—kind, calm, and confident.

A monogram featuring the letter "F" subtly morphed into a heart, symbolizing love, femininity, and class, became our logo mark. The design is timeless, playful, and celebratory.
A rich combination of courageous red hues and a romantic pink balanced with a sage green fosters warmth and approachability while maintaining prestige. This approachable sophistication is enhanced by the use of type. The unique serif and geometric sans-serif mux convey authority and grace across digital and print materials.

We developed workbooks, media kits, motion graphics, and social media templates to ensure a unified client experience, enhancing Monique’s influencer presence with tailored Lightroom presets, color grading, and branding for her 80,000+ YouTube subscribers. For this group, we created a digital home outside of social media. The website is a whimsical, interactive user experience with dancing floral motifs and hover effects, creating an inviting online space for clients.