THE RESPONSE

To bring Bi Nka Bi Teas’ vision to life, we began by delving into the brand’s mission of creating a harmonious and reflective tea experience rooted in African culture. Drawing inspiration from the Adinkra symbol "Bi Nka Bi," meaning "nobody should bite another," we crafted a modernized interpretation of this emblem to serve as the centrepiece of the visual identity. This mark honours the brand’s heritage while embracing contemporary aesthetics. A custom wordmark, built from a minimalist sans-serif font with detailed flourishes, enhances the brand’s elegance and uniqueness. The colour palette, inspired by earthy African tones, evokes serenity and a connection to nature.

Design elements such as sensual curves and a “drip” motif symbolize the infusion and flow of tea, weaving a narrative of calm and rejuvenation throughout the branding. These elements were extended into the packaging, which features refined materials and minimalist layouts to underscore the teas’ luxury and organic quality. By capturing the founder’s vision of tea as a “pleasant time of reflection,” we positioned Bi Nka Bi Teas as a global ambassador for African culture, inviting customers to explore its richness through the ritual of tea. The result is a cohesive and soulful brand identity that exudes timeless sophistication and purpose.