Whistler Blackcomb
THE ASK
Collaborate with Whistler Blackcomb, one of North America’s premier ski resorts, to create a compelling social media campaign highlighting the resort’s luxury winter experience. Showcase Whistler Blackcomb as a destination for sophisticated travellers, blending adventure with premium hospitality.
THE RESPONSE
We designed and executed a content-driven campaign that leveraged the resort’s breathtaking natural scenery and upscale amenities. The approach combined real-time storytelling with curated visuals to authentically capture the essence of a Whistler Blackcomb getaway. Through Instagram Stories, engaging captions, and dynamic imagery, we shared key elements of the experience, including world-class skiing, fine dining, and luxurious accommodations.
The campaign emphasized accessibility to both seasoned travellers and new visitors, highlighting the diversity of experiences available at Whistler Blackcomb. From serene mountain vistas to vibrant après-ski culture, the content positioned the resort as the ultimate winter retreat. Every detail was carefully crafted to align with Whistler Blackcomb’s brand identity while fostering a sense of excitement and exclusivity.
IMPACT
Generated thousands of Instagram Story impressions during the 24-hour campaign.
Facilitated dozens of profile visits to @whistlerblackcomb and received direct audience interaction through story replies and shares.
Strengthened Whistler Blackcomb’s positioning as a premier luxury winter destination through authentic and visually compelling content. Effectively highlighted the resort’s unique combination of adventure, relaxation, and high-end hospitality, resonating with target audiences.
CREDITS
Marketing Strategy: Atelier Oluwatosin
Photography: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins, Jacob Hoskins