Hoisthope
THE ASK
Design a professional and approachable brand identity for Hoisthope Inc., an Albertan healthcare recruiting agency. Convey respectability, ethics, and kindness while clearly positioning Hoisthope within the medical field.
THE RESPONSE
Our approach to Hoisthope’s visual identity centred on creating a modern yet timeless wordmark paired with a monogram submark. We chose a classic serif typeface to establish an air of professionalism, softened by organic and flowing lines that reflect the brand's warmth and human-centric mission. The wordmark’s tagline, "Healthcare Recruiting," incorporates a subtle ECG line—a thoughtful nod to the healthcare industry.
The design balances minimalism and meaning, ensuring it communicates authority while remaining approachable. To support the brand's presence, we curated a palette grounded in psychological principles to evoke trust, calm, and care. Our guidance on photography emphasized honest, clean, and natural imagery to align with Hoisthope’s values.
IMPACT
Delivered a cohesive brand identity that positions Hoisthope as a credible and ethical leader in healthcare recruitment.
Established a clear, consistent identity system that supports marketing and operational materials across digital and print platforms, preparing business for launch.
CREDITS
Brand Strategy: Atelier Oluwatosin
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins