Leigh Jewellery
THE ASK
Create a brand identity for Leigh Jewellery, a small business dedicated to crafting unique and beautiful jewelry pieces. The project required visuals that capture the brand’s ethos of finding beauty in contrast—bold yet understated, classic yet peculiar—while extending this identity into packaging and marketing collateral.
THE RESPONSE
To align with Leigh Jewellery’s vision, we began by exploring a mood board that highlighted the interplay of light and dark, big and small, and symmetry with asymmetry. The resulting logo reflects these contrasts through clean lines and dynamic proportions, striking a balance between peculiarity and timeless simplicity.
The visual identity extends to packaging elements, including minimalist tissue paper, business cards, and stickers, designed to harmonize with the logo. Each element was crafted to emphasize subtlety and sophistication, ensuring a cohesive and premium unboxing experience for customers.
The final branding embodies Leigh Jewellery’s mission, providing a system of colors, symbols, and imagery that resonate with the brand’s unique aesthetic.
IMPACT
Delivered a sophisticated and dynamic brand identity that reflects Leigh Jewellery’s unique blend of contrast and simplicity.
Designed minimalist packaging that enhances the customer experience and reinforces the brand’s premium positioning.
Created a cohesive visual language that supports Leigh Jewellery’s storytelling and market differentiation.
CREDITS
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins