Scandinave Spa Whistler
THE ASK
Collaborate with Scandinave Spa Whistler, a renowned spa destination, to create a visually engaging social media campaign showcasing their hydrotherapy experience. The campaign needed to emphasize relaxation and wellness while adhering to the spa's strict no-phone policy, highlighting its tranquil environment in a way that aligns with the brand’s values of peace and rejuvenation.
THE RESPONSE
To authentically capture the essence of Scandinave Spa Whistler, we designed a campaign blending serene storytelling with visually compelling content. Early morning access allowed us to photograph and film the spa before regular hours, ensuring an uninterrupted atmosphere. This content highlighted key features such as the cedar sauna, hot and cold pools, and tranquil relaxation areas.
Our approach emphasized the unique hydrotherapy experience, portraying it as a transformative escape. We focused on aligning visuals with Scandinave’s brand ethos of minimalism and natural beauty. Captions were carefully crafted to convey the restorative benefits of hydrotherapy and the spa’s commitment to maintaining a peaceful environment.
The content was shared via Instagram Stories and posts. The final visuals conveyed serenity and exclusivity, inviting potential guests to indulge in Scandinave Spa Whistler’s one-of-a-kind offerings.
IMPACT
Generated thousands of Instagram Story impressions during the 24-hour campaign.
Received 71 Instagram Story actions, including dozens of responses and shares, fostering active engagement with the content.
Facilitated dozens of profile visits to profile visits to @scandinavewhis and location tag visits, driving interest in the spa’s offerings.
Provided a full suite of evergreen imagery and video strategically created for social media content for posting across brand channels.
CREDITS
Marketing Strategy: Atelier Oluwatosin
Photography: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins, Jacob Hoskins