The Vocalist
THE ASK
Brand an online singing course with a bright and sophisticated visual identity that reflects its mission to empower students to express themselves through music. Create a logo and brand collateral that feel timeless yet contemporary, balancing simplicity with vibrancy to capture the essence of The Vocalist.
THE RESPONSE
We began the process by developing a mood board to translate the client’s vision into a visual language. The goal was to create a brand identity that exudes brightness, joy, and refinement. Inspired by the client’s request for clean visuals and pops of sunset, ocean, and palm tree colors, we designed a logo that symbolizes The Vocalist’s essence: relevant, fun, and sophisticated.
The logo strikes a balance between Art Deco influences and contemporary design, creating a timeless yet modern mark that speaks to both the course’s educational rigor and its celebratory approach to music. To ensure consistency across all brand touchpoints, we developed a bespoke brand book outlining The Vocalist’s West Coast-inspired color palette, jazzy font choices, and unique design elements.
This identity was applied to an extensive suite of digital collateral, including custom social media graphics, motion graphic templates, video thumbnails, and advertisements. Additionally, we designed a user-friendly and visually engaging website, enhancing The Vocalist’s online presence and making it easier for students to connect with the course.
IMPACT
Created an extensive set of digital assets, enhancing The Vocalist’s presence across social media, video platforms, and online advertisements.
Boosted the brand’s digital reach, achieving over 50K followers across TikTok and Instagram and more than 2 million impressions on social media.
Contributed to significant growth in The Vocalist’s singing student roster, which has expanded by 80% over five years since launch.
Developed a visually engaging and functional website, strengthening The Vocalist’s connection with its audience and supporting continued growth.
CREDITS
Brand Strategy: Atelier Oluwatosin
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins