Lindsey Crowley Interiors
THE ASK
Rebrand Lindsey Crowley Interiors, a Boston-based interior design firm, to better reflect its ethos of creating livable, timeless, and sophisticated spaces for young families. The project aimed to modernize the visual identity, develop versatile marketing tools, and create a professional web presence to enhance brand visibility and credibility.
THE RESPONSE
We crafted a cohesive visual identity that aligns with Lindsey Crowley Interiors’ values and target audience. The refined logo, featuring clean lines and understated elegance, speaks to the timeless and sophisticated designs LCi offers. The palette of moss green, pearl creme, and graphite evokes luxury while maintaining a warm and relatable feel.
Beyond the logo, we designed an adaptable brand system, including a versatile style sheet for collateral and a suite of Canva templates, empowering Lindsey to maintain consistency across all touchpoints. The website was tailored to highlight her projects through stunning photography and intuitive navigation, reflecting LCi’s expertise and inviting new clients to connect with the brand.
Since the launch, the rebrand has proven its effectiveness, fueling new opportunities and establishing LCi as a trusted name in New England’s interior design market.
IMPACT
LCi was awarded and completed four residential projects within the first 2 years after the rebrand, demonstrating increased client trust and engagement.
The brand garnered multiple press features, enhancing brand visibility and establishing Crowley as a design thought leader.
Attracted collaboration opportunities with local design leaders, thanks to a polished and professional presentation.
Elevated the online presence, positioning LCi for continued growth in the competitive interior design landscape.
LCi hired a team and opened a storefront 3 years after rebranding, illustrating steady revenue growth and local market share.
CREDITS
Brand Strategy: Atelier Oluwatosin
Brand Identity Design: Atelier Oluwatosin
Print Collateral Design: Atelier Oluwatosin
Web Design & Development: Atelier Oluwatosin
Print Shop: Letterpress de Paris
Brand Photography: Elizabeth Joy Sanders
Atelier Oluwatosin Team: Tosin Odugbemi, Anjay Seabrook
Typefaces: Freight Display Pro by Joshua Darden, Bigilla by Jérémie Gauthier