Blue’s Coffee & Tea Co.

THE ASK

Develop a suite of compelling photo, video, and graphic content for Blue’s Coffee & Tea Co., a luxury coffee and tea brand dedicated to creating elevated experiences accessible to Black and Brown communities. With a strong brand identity and vision already in place, the focus was on implementing this identity into thoughtful, striking content to establish a robust social media presence.

THE RESPONSE

Recognizing the soulful and people-focused ethos of Blue’s, we partnered with their team to translate their brand identity into a diverse range of high-quality content. This included casual user-generated-style content as well as carefully crafted high-resolution multimedia assets. Our goal was to amplify their presence on social media while maintaining the integrity and sophistication of their existing branding.

We produced a mix of still photography, mini motion pictures, and custom sonic compositions tailored to each concept. The visual language aligned seamlessly with the brand’s luxurious aesthetic, emphasizing warmth, connection, and artistry. These assets were designed to evoke the joy and mindfulness of moments shared over coffee and tea, reflecting the brand’s mission of accessibility and excellence.

IMPACT

Successfully integrated Blue’s brand identity into a suite of professional, cohesive content for use across social media platforms. Strengthened Blue’s social media presence by creating visually engaging and strategically aligned photo and video assets.

Reinforced the brand’s mission to create luxury experiences for Black and Brown communities through soulful and visually striking storytelling.

Positioned Blue’s Coffee & Tea Co. as a premium lifestyle brand, fostering connection and engagement with their audience.

CREDITS

Content Creation: Atelier Oluwatosin

Music Composition: Atelier Oluwatosin

Atelier Oluwatosin Team: Tosin O Hoskins, Anjay Seabrook, Jacob Hoskins

Typeface: Freight Text Pro