Baked Envy
THE ASK
Craft a tailored branding solution for Baked Envy, a boutique bakery in British Columbia. Create a cohesive identity that reflects the bespoke and beautiful nature of the bakery’s offerings while elevating its presence through branding and digital tools.
THE RESPONSE
To align with Baked Envy’s vision, we developed a sophisticated yet playful visual identity that celebrates the artistry of its founder, Olivia. The project began with collaborative discussions and brainstorming sessions to capture the essence of the bakery. The resulting logo reflects the elegance and quality of Baked Envy’s creations, complemented by a warm, inviting color palette inspired by the beauty of handcrafted desserts.
Beyond the logo, we created a full suite of branding assets, including business cards, packaging, social media templates, and an intuitive website. Each piece was thoughtfully designed to ensure cohesion and adaptability across all touchpoints, enhancing Baked Envy’s ability to connect with its audience online and offline.
IMPACT
Delivered a cohesive and elegant visual identity, elevating Baked Envy’s positioning in the boutique bakery market.
Launched a user-friendly website, providing customers with a seamless browsing and ordering experience.
Strengthened the brand’s digital presence with polished social media templates and packaging, enhancing customer engagement.
Achieved measurable success, with Olivia booking out 4 months ahead and earning a 1.5x ROI on her branding investment within 2 months of launch.
CREDITS
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins