JW Marriott

THE ASK

Partner with JW Marriott Edmonton ICE District to promote their luxury hotel experience as a means to reinvigorate creativity and foster wellness. Highlight the hotel's exceptional offerings, including its spa, dining, and state-of-the-art fitness facilities, while positioning the hotel as a destination for both locals and travelers seeking relaxation and inspiration.

THE RESPONSE

We crafted a comprehensive promotional campaign that showcased the JW Marriott Edmonton ICE District’s offerings as a transformative experience for creativity and wellness. The approach blended personal storytelling with engaging visual content to connect the hotel’s luxury amenities to the theme of mental and creative rejuvenation.Our copywriting detailed a staycation experience, from the seamless check-in process and luxurious room decor to standout moments like a 50-minute massage at the spa, dining at Braven, and unwinding in the executive lounge. Each element emphasized the hotel’s ability to provide a haven of relaxation and inspiration. In our social media campaign, Instagram stories and posts shared the hotel’s amenities with a broader audience, blending real-time impressions with curated highlights of the stay. The content included vivid photography, thoughtful captions, and engagement-driven features such as location tags and interactive elements.

IMPACT

Generated thousands of Instagram Story impressions over the weekend-long campaign, with an engagement rate of 9%, and facilitated increased profile visits for @JWMarriottEDM.

Achieved 87 comments and an average post viewing time of 8 minutes on social and web, showcasing high audience interest and connection.

Elevated the hotel’s reputation as a creative retreat, highlighting its unique blend of luxury, relaxation, and wellness amenities.

Achieved significant traction on Pinterest, resulting in over 300K impressions on brand-related posts, expanding the campaign’s reach to a broader audience.

Provided a full suite of evergreen imagery and video strategically created for social media content for posting across brand channels.

CREDITS

Marketing Strategy: Atelier Oluwatosin

Creative Direction: Atelier Oluwatosin

Photography: Clarisse Costes

Atelier Oluwatosin Team: Tosin O Hoskins