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Snooze A.M. Eatery

THE ASK

Design a flagship location in Denver, Colorado, that marries the historic elegance of Denver Union Station with Snooze's joyful and inclusive energy. Create a space that embodies the brand’s vibrant personality while enhancing the customer experience through strategic design.

THE RESPONSE

Our strategic process began with a comprehensive business strategy for the location. This included on-site research, visits to multiple franchise locations, stakeholder interviews with company leadership, and ethnographic studies to uncover customer desires. These efforts guided the development of key attributes that became the foundation for our design decisions:


Delightful Waiting: A space that enhances the experience of waiting for trains and tables.

Commitment to Quality: Celebrating Snooze's fantastic food and responsible practices.

Friendly Atmosphere: Highlighting Snooze’s reputation for having some of the friendliest staff in the industry.

Vibrant Energy: Capturing the playful, boozy charm that makes Snooze unique.

The final design merges neon lights with vintage chandeliers, pigment-charged hues with natural woods and metals, and layered textures with bold colors. The result is a dynamic environment that reflects Snooze’s lust for life and passion for responsible morning dining while adding an elevated flair to their existing brand identity.

IMPACT

Created a flagship design strategy that reimagined the Snooze dining experience, blending historical context with the brand’s vibrant identity, establishing a benchmark for future locations.


Developed a comprehensive conceptual framework that served as a tool for stakeholder alignment, sparking discussions around brand evolution and the potential for innovative customer engagement.


Delivered a visually rich, adaptable design proposal that reinforced Snooze's brand values of inclusivity, sustainability, and playful energy.


Provided Snooze leadership with a clear and actionable design narrative that informed broader brand decisions and inspired ongoing internal design strategies.


Strengthened the relationship between architecture, branding, and storytelling, offering Snooze a vision that resonates with both their identity and their community’s expectations.

CREDITS

  • Architecture & Interior Design: Atelier Oluwatosin

  • Graphic Design: Atelier Oluwatosin

  • Art Direction: Atelier Oluwatosin

  • Creative Direction: Fortnight Collective

  • Atelier Oluwatosin Team: Tosin O Hoskins, Jacob Hoskins

  • Fortnight Collective Team: Andy Nathan, Matt Kubis

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