National Landing
THE ASK
Reimagine branding and signage for a 444,000 sq. ft. office repositioning in Arlington, Virginia.
THE RESPONSE
We developed a strategic aesthetic North Star that unified branding across distinct spaces. Drawing inspiration from Arlington's aviation and railway heritage, the design incorporates patinated metals and industrial textures, enhancing wayfinding and evoking a sense of discovery. Collaborating closely with cross-functional teams, we ensured seamless integration of branding with the architectural narrative, aligning every detail with the project’s broader vision.
IMPACT
Delivered a cohesive branding and signage system across four spaces, enhancing the user experience and ensuring functional and aesthetic alignment.
Effectively managed a six-figure branding and signage budget, optimizing costs without compromising quality.
Unified diverse brand identities, resulting in increased leasing engagement and positive feedback from stakeholders.
Strengthened the architectural, interior design and brand synergy, creating a distinct and memorable identity for the property.
Entrusted with an 8-figure investment to elevate the neighborhood’s office portfolio through strategic branding, with a focus on highlighting the innovative amenities at 2011 Crystal Drive, including its state-of-the-art conference center.
CREDITS
Architecture & Interior Design: Architecture + Information
Wayfinding Design: Tosin O Hoskins
Typeface: Brandon Grotesque by Hannes von Döhren
Architecture + Information Team: Tosin O Hoskins, Carol Ciccarelli, Rina Sebastian, Marlee Anderson, Shree Kale, Virginia Chiappa-Nunez, Chris Shelley