Sammy Soleil
THE ASK
Create a modern and timeless visual identity for an online clothing line celebrated for its innovative designs, strategic influencer collaborations, and comprehensive marketing strategies. Create a cohesive identity that reflects the brand's bold, entrepreneurial spirit and resonates deeply with its growing community of fashion-forward customers.
THE RESPONSE
With an eye for elegance and innovation, we sculpted a minimalist visual identity that embodies the artistry of design and the vibrancy of a modern fashion brand. The typeface danced with fluidity, creating a sense of movement and playfulness, while the neutral palette served as a canvas for bold expression. Beyond aesthetics, we partnered strategically, ensuring the branding aligned with influencer-driven campaigns and a sleek digital presence. Every detail—from the website to social media templates—was designed to resonate, engage, and inspire.
IMPACT
Crafted a visually compelling identity, establishing Sammy Soleil as a trendsetter in the digital fashion landscape.
Improved digital presence by creating a seamless visual experience, driving a 3% uptick in social media engagement and follower growth within the first quarter of launch.
Positioned the brand as an innovative leader in online fashion retail, laying the groundwork for future expansion into new markets and product lines.
CREDITS
Brand Strategy: Atelier Oluwatosin
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins