ARTICLES | Atelier Oluwatosin

A Guide to Mood Boards

A guide to interpreting mood boards, understanding their purpose, and how they allow you and your designer to be on the same page.

Visualizing Music

Explore the design process I used to make this brand sing!

The Essential Guide to Defining Your Core Brand Values

Tips for choosing values genuine to your business and an explanation on why this is an essential step in developing your business.

50+ Words to Initiate Your Brand's Identity

Brand adjectives are the words you choose to describe your brand's visual identity and define your core values.

Edgy Evolving Wordmarks

An upcoming sexual wellness store on the East Coast of Canada reached out to me requesting an evolving logo for their new business.

Harvard Graduate School of Design Radio Interview

Tosin speaks about her academic and professional design career with Harvard's Womxn in Design organization. Listen in here!

Residential Development Marketing

I worked with a development group to create a timeless logo and a set of marketing materials for their new project in Houston, Texas.

Unique Jewellery Branding

Inspired by the boldness in allowing oneself to be understated, Leigh Jewellery finds the intersection between peculiarity and simplicity.

Minimalist Flower Shop Branding

The visual identity I created for Al Frache's Flowers is crisp and minimalist. Take a look at the full project in this post.

Behind the Black Women in Law Logo

Black Women in Law is a UK nonprofit that strives to empower Black women in the Law field. Look into the logo design process.

Bakery Branding

This bakery needed a fresh overhaul in their branding and message. I designed an entire branding kit and website.

Why should I pay for branding?

Have you ever thought "I’m sure I could probably pull off making a logo for myself. Or just get it done on this $5 logo site."? Read this.