ARTICLES | Atelier Oluwatosin

People, Place, Beauty, and Fashion

Read about how we curated a wonderfully sophisticated yet playful brand for this online clothing boutique.

Finding Your Identity

Listen to a conversation between Soheila Hakimi (@isthatsoh) and me about culture, identity, and my journey to self-discovery.

Choosing the Correct Designer for Your Branding Project

The insider insights in this post will support your journey to finding and hiring the right designer.

A Guide to Mood Boards

A guide to interpreting mood boards, understanding their purpose, and how they allow you and your designer to be on the same page.

Visualizing Music

Explore the design process I used to make this brand sing!

The Essential Guide to Defining Your Core Brand Values

Tips for choosing values genuine to your business and an explanation on why this is an essential step in developing your business.

50+ Words to Initiate Your Brand's Identity

Brand adjectives are the words you choose to describe your brand's visual identity and define your core values.

Edgy Evolving Wordmarks

An upcoming sexual wellness store on the East Coast of Canada reached out to me requesting an evolving logo for their new business.

Harvard Graduate School of Design Radio Interview

Tosin speaks about her academic and professional design career with Harvard's Womxn in Design organization. Listen in here!

Residential Development Marketing

I worked with a development group to create a timeless logo and a set of marketing materials for their new project in Houston, Texas.

Unique Jewellery Branding

Inspired by the boldness in allowing oneself to be understated, Leigh Jewellery finds the intersection between peculiarity and simplicity.

Minimalist Flower Shop Branding

The visual identity I created for Al Frache's Flowers is crisp and minimalist. Take a look at the full project in this post.