ARTICLES | Atelier Oluwatosin

The Role of Music in Your Brand

The importance of engaging hearing in your marketing strategy, and a walk through the process of branding yourself sonically.

Foundations of Typography in Branding

Typography is the device designers and communicators use to convey the messaging, tone, and sentiment of a piece of copywriting past words.

My Indigeneity & Creativity

Meet Jacob, multimedia producer at Atelier Oluwatosin.

The Anatomy of a Logo

A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.

Music Artistry & Branding

Read the process behind our visual identity design for Indigenous electronic artist Jacob Hoskins.

The Psychology of Colour

The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.

The Difference Between Influencers and Content Creators

If you're a business owner looking to work with digital creators, it's crucial to know the differences between the creator types.

How to Price

Five steps to make an informed decision on the price of your product or service.

The Psychology of Pricing

Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.

Why is branding so expensive?

We believe our clients have the right to know why we price our services how we do.

3 Branding Tactics for Staying Power

Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.

Representing Diversity and Inclusion

Creating a recognizable and distinct, visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion.