Timeless Photography Aesthetics
Several different timeless photography aesthetics so that you can decide which one is appropriate for your brand.
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- Jul 11, 2022
- 2 min
The Power of Sonic Branding
Powerful neurological connections between sound environments and human emotion position sonic branding as a powerful marketing tool.
- Jun 30, 2022
- 1 min
A Thoughtful & Professional Visual Identity
The story behind the design of Hoisthope, a healthcare recruiting agency.
- Jun 24, 2022
- 4 min
The Role of Music in Your Brand
The importance of engaging hearing in your marketing strategy, and a walk through the process of branding yourself sonically.
- Jun 16, 2022
- 3 min
Foundations of Typography in Branding
Typography is the device designers and communicators use to convey the messaging, tone, and sentiment of a piece of copywriting past words.
- Jun 14, 2022
- 2 min
My Indigeneity & Creativity
Meet Jacob, multimedia producer at Atelier Oluwatosin.
- May 15, 2022
- 2 min
The Anatomy of a Logo
A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.
- May 11, 2022
- 2 min
Music Artistry & Branding
Read the process behind our visual identity design for Indigenous electronic artist Jacob Hoskins.
- May 8, 2022
- 4 min
The Psychology of Colour
The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
- Mar 26, 2022
- 4 min
The Difference Between Influencers and Content Creators
If you're a business owner looking to work with digital creators, it's crucial to know the differences between the creator types.
- Mar 16, 2022
- 4 min
How to Price
Five steps to make an informed decision on the price of your product or service.
- Mar 14, 2022
- 6 min
The Psychology of Pricing
Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.
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