Sensory Branding
How you can use your branding to engage with each of the five senses to connect more deeply with your audience.
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- Jul 13
- 3 min
Timeless Photography Aesthetics
Several different timeless photography aesthetics so that you can decide which one is appropriate for your brand.
- Jul 11
- 2 min
The Power of Sonic Branding
Powerful neurological connections between sound environments and human emotion position sonic branding as a powerful marketing tool.
- Jun 24
- 4 min
The Role of Music in Your Brand
The importance of engaging hearing in your marketing strategy, and a walk through the process of branding yourself sonically.
- Jun 16
- 3 min
Foundations of Typography in Branding
Typography is the device designers and communicators use to convey the messaging, tone, and sentiment of a piece of copywriting past words.
- May 15
- 2 min
The Anatomy of a Logo
A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.
- May 8
- 4 min
The Psychology of Colour
The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
- Mar 16
- 4 min
How to Price
Five steps to make an informed decision on the price of your product or service.
- Mar 14
- 6 min
The Psychology of Pricing
Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.
- Mar 6
- 4 min
Why is branding so expensive?
We believe our clients have the right to know why we price our services how we do.
- Feb 25
- 3 min
3 Branding Tactics for Staying Power
Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.
- Nov 19, 2021
- 4 min
Creative Ways to Get Content for Your Business
Here are ways you can get creative with your brand’s content strategy with minimal effort.