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    Sensory Branding
    • Jul 18
    • 5 min

    Sensory Branding

    How you can use your branding to engage with each of the five senses to connect more deeply with your audience.
    Timeless Photography Aesthetics
    • Jul 13
    • 3 min

    Timeless Photography Aesthetics

    Several different timeless photography aesthetics so that you can decide which one is appropriate for your brand.
    The Power of Sonic Branding
    • Jul 11
    • 2 min

    The Power of Sonic Branding

    Powerful neurological connections between sound environments and human emotion position sonic branding as a powerful marketing tool.
    The Role of Music in Your Brand
    • Jun 24
    • 4 min

    The Role of Music in Your Brand

    The importance of engaging hearing in your marketing strategy, and a walk through the process of branding yourself sonically.
    Foundations of Typography in Branding
    • Jun 16
    • 3 min

    Foundations of Typography in Branding

    Typography is the device designers and communicators use to convey the messaging, tone, and sentiment of a piece of copywriting past words.
    The Anatomy of a Logo
    • May 15
    • 2 min

    The Anatomy of a Logo

    A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.
    The Psychology of Colour
    • May 8
    • 4 min

    The Psychology of Colour

    The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
    How to Price
    • Mar 16
    • 4 min

    How to Price

    Five steps to make an informed decision on the price of your product or service.
    The Psychology of Pricing
    • Mar 14
    • 6 min

    The Psychology of Pricing

    Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.
    Why is branding so expensive?
    • Mar 6
    • 4 min

    Why is branding so expensive?

    We believe our clients have the right to know why we price our services how we do.
    3 Branding Tactics for Staying Power
    • Feb 25
    • 3 min

    3 Branding Tactics for Staying Power

    Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.
    Creative Ways to Get Content for Your Business
    • Nov 19, 2021
    • 4 min

    Creative Ways to Get Content for Your Business

    Here are ways you can get creative with your brand’s content strategy with minimal effort.
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