brand strategy

Why We Buy

An in-depth, psychologically informed guide written to teach you how to drive luxury goods sales through visual design.

The Dictionary of Branding

A resource with listed definitions of terms within the design, branding, marketing, and business fields.

A Guide to Choosing Your Brand Colours

Your colours are one of your most powerful tools in creating an atmosphere that will have your customers feeling at home in your brand.

Holiday Marketing Ideas for Your Small Business

9 effective marketing strategies to implement this holiday season.

Ethical Marketing

The field of marketing has (perhaps rightfully) developed a spotty reputation. However, it doesn't have to be this way.

Sensory Branding

How you can use your branding to engage with each of the five senses to connect more deeply with your audience.

Timeless Photography Aesthetics

Several different timeless photography aesthetics so that you can decide which one is appropriate for your brand.

The Power of Sonic Branding

Powerful neurological connections between sound environments and human emotion position sonic branding as a powerful marketing tool.

The Role of Music in Your Brand

The importance of engaging hearing in your marketing strategy, and a walk through the process of branding yourself sonically.

Foundations of Typography in Branding

Typography is the device designers and communicators use to convey the messaging, tone, and sentiment of a piece of copywriting past words.

The Anatomy of a Logo

A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.

The Psychology of Colour

The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.