The Dictionary of Branding
A resource with listed definitions of terms within the design, branding, marketing, and business fields.
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- Jan 16
- 3 min
A Guide to Choosing Your Brand Colours
Your colours are one of your most powerful tools in creating an atmosphere that will have your customers feeling at home in your brand.
- Nov 16, 2022
- 3 min
Holiday Marketing Ideas for Your Small Business
9 effective marketing strategies to implement this holiday season.
- Sep 27, 2022
- 3 min
Ethical Marketing
The field of marketing has (perhaps rightfully) developed a spotty reputation. However, it doesn't have to be this way.
- Jul 18, 2022
- 5 min
Sensory Branding
How you can use your branding to engage with each of the five senses to connect more deeply with your audience.
- Jul 13, 2022
- 3 min
Timeless Photography Aesthetics
Several different timeless photography aesthetics so that you can decide which one is appropriate for your brand.
- Jul 11, 2022
- 2 min
The Power of Sonic Branding
Powerful neurological connections between sound environments and human emotion position sonic branding as a powerful marketing tool.
- Jun 24, 2022
- 4 min
The Role of Music in Your Brand
The importance of engaging hearing in your marketing strategy, and a walk through the process of branding yourself sonically.
- Jun 16, 2022
- 3 min
Foundations of Typography in Branding
Typography is the device designers and communicators use to convey the messaging, tone, and sentiment of a piece of copywriting past words.
- May 15, 2022
- 2 min
The Anatomy of a Logo
A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.
- May 8, 2022
- 4 min
The Psychology of Colour
The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
- Mar 16, 2022
- 4 min
How to Price
Five steps to make an informed decision on the price of your product or service.
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