Music Artistry & Branding
Read the process behind our visual identity design for Indigenous electronic artist Jacob Hoskins.
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May 8, 20224 min read
The Psychology of Colour
The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
Mar 26, 20224 min read
The Difference Between Influencers and Content Creators
If you're a business owner looking to work with digital creators, it's crucial to know the differences between the creator types.
Mar 16, 20224 min read
How to Price
Five steps to make an informed decision on the price of your product or service.
Mar 14, 20226 min read
The Psychology of Pricing
Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.
Mar 6, 20224 min read
Why is branding so expensive?
We believe our clients have the right to know why we price our services how we do.
Feb 25, 20223 min read
3 Branding Tactics for Staying Power
Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.
Feb 14, 20222 min read
Representing Diversity and Inclusion
Creating a recognizable and distinct, visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion.
Jan 31, 20222 min read
Black Matter
A detailed look at the concept behind our creative direction of the 2021 Black in Design Conference.
Jan 20, 20222 min read
Cultural, Contemporary, and Classy Design
A sophisticated brand identity design for an organic tea brand.
Nov 19, 20214 min read
Creative Ways to Get Content for Your Business
Here are ways you can get creative with your brand’s content strategy with minimal effort.
Oct 30, 20212 min read
The Power of Influencer Marketing
Having influencers share your offering works because of the trust and rapport they have built with their audience.
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