ARTICLES | Atelier Oluwatosin

The Psychology of Colour

The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.

The Difference Between Influencers and Content Creators

If you're a business owner looking to work with digital creators, it's crucial to know the differences between the creator types.

How to Price

Five steps to make an informed decision on the price of your product or service.

The Psychology of Pricing

Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.

Why is branding so expensive?

We believe our clients have the right to know why we price our services how we do.

3 Branding Tactics for Staying Power

Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.

Representing Diversity and Inclusion

Creating a recognizable and distinct, visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion.

Black Matter

A detailed look at the concept behind our creative direction of the 2021 Black in Design Conference.

Cultural, Contemporary, and Classy Design

A sophisticated brand identity design for an organic tea brand.

Creative Ways to Get Content for Your Business

Here are ways you can get creative with your brand’s content strategy with minimal effort.

The Power of Influencer Marketing

Having influencers share your offering works because of the trust and rapport they have built with their audience.

Finding Your Ideal Audience

Five questions to ask yourself that will guide you in defining your ideal audience's psychographics.