ARTICLES | Atelier Oluwatosin

Why is branding so expensive?

We believe our clients have the right to know why we price our services how we do.

3 Branding Tactics for Staying Power

Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.

Representing Diversity and Inclusion

Creating a recognizable and distinct, visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion.

Black Matter

A detailed look at the concept behind our creative direction of the 2021 Black in Design Conference.

Cultural, Contemporary, and Classy Design

A sophisticated brand identity design for an organic tea brand.

Creative Ways to Get Content for Your Business

Here are ways you can get creative with your brand’s content strategy with minimal effort.

The Power of Influencer Marketing

Having influencers share your offering works because of the trust and rapport they have built with their audience.

Finding Your Ideal Audience

Five questions to ask yourself that will guide you in defining your ideal audience's psychographics.

How to Charge More

In this article, I describe how to present as a high-end brand so you can charge more for your product or service.

What Design Means to Me

Meet Anjay Seabrook, designer and social media marketing strategist.

Femme Brand Identity

Aware, sensual, and exuberant, About the Bra is an empowering brand that creates space for people to feel beautiful.

Why Your Brand’s Instagram Needs an Aesthetic

Keeping a feed that looks clean, polished, and on-brand is key to turning a passerby into a loyal audience member who will convert.