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    The Anatomy of a Logo
    • 5 days ago
    • 2 min

    The Anatomy of a Logo

    A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.
    Music Artistry & Branding
    • May 11
    • 2 min

    Music Artistry & Branding

    Read the process behind our visual identity design for Indigenous EDM Artist Jacob Hoskins.
    The Psychology of Colour
    • May 8
    • 3 min

    The Psychology of Colour

    The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
    The Difference Between Influencers and Content Creators
    • Mar 26
    • 4 min

    The Difference Between Influencers and Content Creators

    If you're a business owner looking to work with digital creators, it's crucial to know the differences between the creator types.
    How to Price
    • Mar 16
    • 4 min

    How to Price

    Five steps to make an informed decision on the price of your product or service.
    The Psychology of Pricing
    • Mar 14
    • 6 min

    The Psychology of Pricing

    Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.
    Why is branding so expensive?
    • Mar 7
    • 4 min

    Why is branding so expensive?

    We believe our clients have the right to know why we price our services how we do.
    3 Branding Tactics for Staying Power
    • Feb 26
    • 3 min

    3 Branding Tactics for Staying Power

    Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.
    Representing Diversity and Inclusion
    • Feb 14
    • 2 min

    Representing Diversity and Inclusion

    Creating a recognizable and distinct, visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion.
    Black Matter
    • Jan 31
    • 2 min

    Black Matter

    A detailed look at the concept behind our creative direction of the 2021 Black in Design Conference.
    Cultural, Contemporary, and Classy Design
    • Jan 21
    • 2 min

    Cultural, Contemporary, and Classy Design

    A sophisticated brand identity design for an organic tea brand.
    Creative Ways to Get Content for Your Business
    • Nov 20, 2021
    • 4 min

    Creative Ways to Get Content for Your Business

    Here are ways you can get creative with your brand’s content strategy with minimal effort.
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