A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.

Read the process behind our visual identity design for Indigenous EDM Artist Jacob Hoskins.

The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.

If you're a business owner looking to work with digital creators, it's crucial to know the differences between the creator types.

Five steps to make an informed decision on the price of your product or service.

Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.

We believe our clients have the right to know why we price our services how we do.

Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.

Creating a recognizable and distinct, visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion.

A detailed look at the concept behind our creative direction of the 2021 Black in Design Conference.

A sophisticated brand identity design for an organic tea brand.

Here are ways you can get creative with your brand’s content strategy with minimal effort.