5 days ago2 minThe Anatomy of a LogoA logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.
May 112 minMusic Artistry & BrandingRead the process behind our visual identity design for Indigenous EDM Artist Jacob Hoskins.
May 83 minThe Psychology of ColourThe emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
Mar 264 minThe Difference Between Influencers and Content CreatorsIf you're a business owner looking to work with digital creators, it's crucial to know the differences between the creator types.
Mar 164 minHow to PriceFive steps to make an informed decision on the price of your product or service.
Mar 146 minThe Psychology of PricingLeveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.
Mar 74 minWhy is branding so expensive?We believe our clients have the right to know why we price our services how we do.
Feb 263 min3 Branding Tactics for Staying PowerThree quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.
Feb 142 minRepresenting Diversity and InclusionCreating a recognizable and distinct, visual identity for The University of Calgary’s Office of Equity, Diversity, and Inclusion.
Jan 312 minBlack MatterA detailed look at the concept behind our creative direction of the 2021 Black in Design Conference.
Jan 212 minCultural, Contemporary, and Classy DesignA sophisticated brand identity design for an organic tea brand.
Nov 20, 20214 minCreative Ways to Get Content for Your BusinessHere are ways you can get creative with your brand’s content strategy with minimal effort.