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Visualizing Music

Updated: Jan 7

Branding An Online Singing Course

The Vocalist is an online singing course with a mission to empower its students with the tools to express themselves through music, beautifully, joyfully and skillfully.


Like many of my other projects, I began with a mood board. This exercise was my first attempt at visualizing the words my client was communicating to me. The goal was a bright, summery brand that maintained the classic design style and timelessness that I am committed to in my work.

The client was drawn to clean visuals. She wanted to lean into simple lines without allowing things to get boring. Pops of sunset, ocean, and palm tree colours were a significant ask.

The logo is symbolic of all that The Vocalist is: relevant, current, fun, and bright. The brand is informative and sophisticated, and my job was to make these positive attributes sing through exceptional visual design. This visual exists at the intersection of convivial and refined. It nods to Art Deco while maintaining a contemporary ambiance, making for a beautiful mark.

A logo is never complete without an identity to pair with it. I created a bespoke brand book that outlines The Vocalist's West-coast colour pallette, jazzy font, and design elements. The brand book works as a guideline for anyone who creates for the brand. This ensures consistency in the visual identity.

The identity was applied to an extensive digital collateral set. I designed bespoke social media graphics, motion graphic templates, video thumbnails, advertisements and more.

The site design below was done by yours truly.

Would you like me to create a visual identity that sings for you next? Do not hesitate to reach out, and we can get started on bringing your vision to life!

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