Social media is one of the most powerful tools for brand owners to increase their visibility and brand awareness. But figuring out how to best navigate each platform can be a challenge. Still, with intentional strategies and clarity around goals, you can use social media to its full advantage and rapidly scale your brand awareness.
In this article, I’ll be highlighting a key you can utilize each powerful social media platform to get your business in front of new eyes.
(This article contains affiliate links. All of the written opinions are genuinely my own.)
Using hashtags on Instagram is one of the most promising ways to get your content seen by people all over the app. Hashtags expand your reach and make you discoverable by people who don't already follow you. Finding relevant, active, and useful hashtags is essential to seeing success with this strategy. While you can use trial and error, I find it more impactful to use a tool like Hashtag Slayer to figure out what’s working for you and what’s not. Hashtag Slayer automatically analyzes your hashtags and suggests the best ones for your audience. You can test it out for free for your first month using the code TOSIN. Optimizing your hashtag strategy is the key to not only getting your content seen by people but getting them seen by the right kinds of people.
Facebook is digital word-of-mouth marketing. The platform provides a way to tell people about something in the way that they’ve experienced it. Facebook groups are an incredible tool for growing brand awareness. There already exists a multitude of groups that target diverse niches, locations and interests. Consider starting a group that will become a community place for people who might be interested in purchasing from you. In this group, the focus can be adding value, asking others with similar interests for insider advice, or something else. As the group grows, so will your brand's awareness.
Posting on LinkedIn is a great way to connect with a professional audience. As a business-oriented platform, LinkedIn is very popular among both new and established professionals. Joining the conversation on LinkedIn is crucial to doing well on the site. By posting LinkedIn articles, you can position yourself as a thought leader in your industry. You will also be leveraging LinkedIn's SEO, allowing yourself to be found more easily on search engines than if you were to post only on your website.
TikTok is a fantastic platform for organic growth. Unlike other platforms, your content has an equal opportunity to be seen by all users on the application. Almost anyone can go viral on TikTok and get millions of eyes on their brand with a solid strategy, persistence, and a bit of luck. The trick to getting content to grow on TikTok is to play. Experiment with your content and see what sticks. Once you find your niche on the app — what content resonates with users and serves your business best — lean into that.
Clubhouse is a newer platform that functions as a virtual conference room. You can join rooms based on various topics, interests, businesses and speak live with others in the room. Clubhouse is great for building meaningful connections and fostering community. It's a great platform that is conducive to generating word of mouth. Anyone can be an ambassador for your brand if they have a good rapport with you. Clubhouse makes building these connections easy and serves as a great way to increase your brand visibility.
Social media is powerful. With intentional use and researched practices, you can market yourself and reach people you wouldn't be able to offline. Connect with Tosin, lead designer at Atelier Oluwatosin, across all socials through the links at the bottom of this page.