Are you a purpose-driven business owner who would like to elevate the look and feel of your brand? Are you a junior designer wanting an inside look at a studio process? You are in the right place.

Borrow from our knowledge as you create a sophisticated brand of your own. Born out of a desire to inspire and empower you to take on the branding process backed with years of experience and education, we created The Essential Guide to Visual Branding: an e-book and toolkit. Upon completing this guide, you will have a beautiful visual brand identity (logo, colour palette, fonts, imagery, and guidelines package) backed by strategy. And, you’ll have the knowledge to do it again.

Tosin O Hoskins, author of The Essential Guide to Visual Branding, is a Harvard-educated design practitioner and an MIT-educated psychologist and marketer. Her business knowledge has rapidly developed through over a decade of experience as a professional designer and entrepreneur.

Her writing is a testament to her passion for education. Hoskins has built the curriculum for and taught several courses as university faculty, including a seminar on personal branding and introductory design programs. She is committed to making learning accessible and opening the gates to the knowledge she has acquired from top institutions.

The download contains a zip file that has a 50-page e-book in PDF format. Within the zip file, there are two subfolders. 

The “Worksheets” folder: 3 worksheets you may print or fill out on your device.

The “Inspiration” folder: 2 PDF files to support the learnings in the e-book.

This is a digital product. No physical product will be shipped. All files cannot be resold.

1. Unzip the file on your computer.

2. Open the “The Essential Guide to Visual Branding” PDF file.

3. Begin reading. The e-book will guide you through the process.