pricing & policies

process


Branding is about knowing what connects with your target audience, authentically speaking to who they are, and genuinely gaining their trust and loyalty. My visual branding process is designed to not only create a beautiful visual identity, but also help you clarify your brand vision and strengthen your brand’s foundation. This holistic approach will capture the ambiance of who you are as a person, and what your brand’s values are. We will curate this ambiance into a succinct and successful brand identity. 01 | discovery During this stage I will ask you lots of questions, perhaps asking for examples of visuals you like and don’t like. The intention here is to align. I want to understand your style and goals as much as possible before creating. 02 | creation Once I have a solid sense of the direction we are headed, I will start designing. I will likely send you some concepts along the way to get your feedback. Once we land on a visual you love, I will refine it to flawlessness. 03 | implementation After finalizing a design, we will begin to apply it to your brand. Depending on the services that we have discussed, this may include creating collateral, delivering a brand book, or more. This stage will involve attention to detail and impeccable consistency.




pricing


My pricing is specific to each project. Once I get a sense of what exactly you will be needing and the nature of the project, I will provide you with a custom quote that serves as an estimate for the investment you’ll be making in your brand. Below I have listed my starting prices for common deliverables. 00 | initial consultation | free I offer a free consultation so we can talk ideas about your ideas, and determine if working together will be a great fit. 01 | brand audit | $50 per hour A detailed review of your current visual presence. We will dive into your existing branding elements, your website, your social media, and more. I will advise on what can be shifted to better tell your story. 02 | logo update | starting at $900 This is for those who have an existing logo that hasn’t aged well. Perhaps the fonts or the overall look needs an upgrade. You don’t need new concepts, but instead a more curated look. Maybe you have your logo sketched out exactly how you want it, but just need it digitized. 03 | logo design | starting at $1000 This includes brand new conceptual designs that are bespoke and professional. Your logo will come in different colours that are in line with your brand values. You will receive a comprehensive logo delivery package with vector and image files for every application. 04 | brand booklet | starting at $700 This brand booklet is a 8-page set of guidelines that explains your logo, your colours, your fonts and more. The booklet delves into where and why to use your branded elements. 05 | comprehensive branding suite | starting at $3300 To create your brand, I do extensive research on your market. The deliverables will include a logo design, a logo delivery package, and a full brand guide grounded in strategy and experience. 06 | print collateral | starting at $50 per page My graphic design services include, but are not limited to: business cards, signage, presentations, menus, letterheads, posters, stickers, packaging, and other marketing materials. 07 | digital collateral | starting at $50 per post This is for things like an animation for your Instagram story, a beautiful graphic for your feed, a digital poster, or anything else that will be viewed on a screen.




timelines


Typically, there is a waiting time before we can start your project. We take on very few clients at one time so that we can best serve you. This waiting time varies from 1-6 weeks. Reach out and have your initial consultation to join the waitlist. Our timelines are specific to each project. Once we get a sense of what exactly you will be needing and the nature of the project, we will be able to estimate a better timeline on when we will deliver the final files to you. Below we have listed a general estimate based on past work our studio has done of the same nature. 01 | logo update approximately 2 weeks 02 | logo design approximately 4 weeks 03 | brand book approximately 2 weeks 04 | comprehensive branding suite approximately 6 weeks 05 | interior & storefront design starting at 3 weeks If you would like your project done quicker than the timeline we have given you, it may require that we work outside of regular hours or bump your project ahead of someone else’s. A situation like this will incur a rush fee.




revision practices


All of our service prices include two rounds of revisions. This allows for a little bit of back and forth to ensure that you are in love with every aspect of your design. If you require more than two rounds, we will begin to charge hourly. This will be an investment of $50/hour. One ‘round’ involves us interpreting all of your feedback and making changes to create a revised version of that deliverable. Revision rounds are for modifications only, they do not include creating an entirely new concept or design.




communication practices


We are committed to frequent communication with my clients. We will update you each step of the way and ask for feedback often. You can expect to hear from us at least once a week (or often more) if we currently are working through a project together. We will reply emails during the week. Our preferred method of communication is through email. Once we send an email asking for feedback, please respond within a week from the day the email has been sent. If over a week passes and we have not heard anything, your project will be put on hold and we will return to it when our schedule permits. If the project was at completion we will forward a final invoice. There is also an option for you to book phone calls or video calls with us. When booking a call, you can expect a 15-minute window of time. The purpose of these calls is just to check in and clarify our project. If you would like a longer consultation to discuss brand strategies in detail, this will be a $50/hour investment.