Lauryn Development Group
THE ASK
Design a timeless and sophisticated brand identity for a new residential development project in Houston, Texas. Develop a visual language and marketing materials that embody the philosophy of Kaizen—constant improvement and positive change. Create renderings of sample homes to enhance the development’s marketing and customer appeal.
THE RESPONSE
To capture the ethos of Kaizen and create a compelling brand for Lauryn Development, we designed a logo and visual identity that reflect elegance, responsibility, and continuous growth. The logo incorporates clean lines and a balanced composition to symbolize stability and forward momentum, complemented by a sophisticated color palette that conveys trust and refinement. The typography further enhances the brand’s responsible and modern tone.
In addition to the branding, we developed 3D renderings of sample homes, showcasing the development’s design and craftsmanship. These visuals were integrated into a suite of marketing materials, including brochures, proposals, and digital presentations, to provide potential buyers and stakeholders with a vivid understanding of the project. The cohesive marketing package reinforced Lauryn Development’s values and its appeal as a premier residential offering.
IMPACT
Delivered a timeless and sophisticated brand identity that aligns with Lauryn Development’s philosophy of Kaizen and commitment to quality.
Developed a comprehensive suite of marketing materials, effectively communicating the project’s vision and value to stakeholders.
Strengthened Lauryn Development’s position in the Houston residential market through thoughtful branding and strategic marketing efforts.
CREDITS
Brand Identity Design: Atelier Oluwatosin
Architectural Renderings: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins