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Minimalist Flower Shop Branding

Updated: Oct 1


Al Frache's is a local Calgary floral boutique. The ask for this project was to create a sophisticated and minimalist brand identity with clean lines.


The visual identity I created for Al Frache's Flowers is crisp and minimalist. It has a luxurious feel but does not enter the realm of being haughty. There is no indication of superfluous decoration or unneeded ornament in Al Frache’s branding. The simple lines do not distract and let the flowers do the talking. In this project, I created a logo, collateral at various scales, and delivered a brand book that included bespoke marketing advice and tone.


I created a robust set of collateral, including business cards, signage, and other assets. Check out some of the featured items below.

Lastly, take a peek into the branding guidelines booklet that I created for this client.

Would you like a beautiful, custom identity created for your brand next? Reach out to me. Let's get creative.

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