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Labels

Updated: Nov 5

I’m sharing a project from my archives because its message is currently at the forefront of so many’s minds.


I created this campaign, “Labels,” in 2016 to draw awareness to the harmful effects of stereotyping based on skin colour. Stamping the visual minorities photographed with nutrition labels was a design decision made to highlight the dehumanization ingrained in racism. The campaign was created in response to the issues that were and are occurring in the USA as a result of discrimination and prejudice. Although super problematic in the USA especially, these hateful ideologies are embedded in minds worldwide.


Let yourself be uncomfortable as you take in these visuals. I have a dream that this project will soon become irrelevant and inaccurate.


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