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Edgy Evolving Wordmarks

Updated: Nov 5

An upcoming sexual wellness store on the East Coast of Canada reached out to me requesting an evolving logo for their new business. Prude values empowerment and freedom. The ask was an edgy logo with a bit of innuendo.

My clients for this project were a Maritimes duo: two best girlfriends who decided to open a brick and mortar (as well as online) sexual wellness store. They are interested in the process of constantly reimagining and expanding their visual landscape, so desired more than one vastly different wordmarks which they will build off of to create a super dynamic brand. We leaned into the chaos and came up with these two logos for one brand.


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