...with minimal effort!
Creating new and engaging content for your brand can feel like an overwhelming task, especially if you wouldn’t consider yourself a creative person. However, there are so many great ways to keep your brand’s feeds and sites filled with fantastic imagery that doesn’t involve a ton of work on your end. In this article, I discuss some of the best ways you can get creative with your brand’s content strategy and keep your feed fresh at all times.
Outsource to Content Creators
Hiring content creators is an effective way to generate content for your brand. You’re exporting the creative workload to the people who do it best. Generally, there are two routes you can take with this strategy: brand-specific content creators and influencer marketing.
If you’re in a position where you want to hand off content creation to someone else entirely, hiring a content creator can be a great asset. In this type of relationship, you’ll usually provide creative direction of what kinds of content you want to see them create and supply them the resources to develop it. Resources, in this case, would be things such as products, set pieces, brand collateral— the materials this person will need to execute your content vision fully.
An alternative route in working with a content creator is by partnering with social media influencers. Maybe you’re a bakery owner, and you follow a few local food bloggers and love the kinds of content they produce. You could propose a partnership where they make a few pieces of content in their style but featuring your products. Influencers typically offer content creation services and couple them with promotions on their social channels.
At Atelier Oluwatosin, we partner with brands on their visual appearance. We provide bespoke, unique, and sophisticated content creation services that will elevate your brand’s presentation and support your marketing efforts. Click the button below to view our previous partnerships and learn more about our services.
Re-edit Your Existing Images
A solid edit can breathe new life into your old photos and make them feel like fresh content. Lightroom presets are an easy tool to edit pictures in the same visual style. Everything on your feed has a cohesive look. If you don’t have an existing visual “aesthetic” for your brand, consider creating one that you can apply to any photos in your archive. This article will dive into how you can create a compelling aesthetic for your brand’s socials. By having each image fit the same visual aesthetic, you can easily make a new piece of content that appears on brand with just a few taps. We offer a selection of Lightroom presets in our shop to keep your online channels looking cohesive and clean. These presets come in sets of 3-6. Each purchase comes with a PDF guide to photographing that will create the look and feel of your chosen editing style.
Look Through Your Travel Photos
We often take many images and videos when we are on trips. When we are in a new place, we tend to get enthralled by the mundane and generate beautiful content naturally. Try elevating your feed up by rotating in a few travel photos of beautiful spots or things you’ve seen on vacation. This is a great way to add some variety to your feed and improve the overall look. Not every photo needs to be a product shot, and travel images work to create a vibe or set an ambiance around your brand. A few lovely travel photos can keep your feed from looking too salesy. Using travel photos as a content piece is even easier if you’re using Lightroom presets (as mentioned above) to keep the overall visual look of your feed consistent.
Incorporate User-Generated Content
User-generated content is defined as photos and videos taken by your customers and clients. Incorporating this is a fun way to engage with your audience and add some diversity to your feed. Try searching for posts people have made with your product and see if you can incorporate them into your feed. You can ask for permission to repost in the comment section or direct messages of your customers. Most will be flattered and happy to allow you to share. Always be sure to give appropriate credit in your repost caption!
Repurposing Existing Content
Re-using your old content is a smart way of getting the most out of each post. If you have longer format video content, try trimming it down and repurposing it into new stories, Instagram reels, or TikToks. You can re-edit it, create a new text overlay, or change the music. These quick and straightforward moves will transform the content into something new.
Try going through your Instagram story archive and re-using some old posts for new content. If you’ve been posting for long enough, you likely have a hidden trove full of great on-brand content that disappeared after 24 hours. Very few people are likely to remember that you posted a piece of content just a few weeks after it has gone out. Additionally, your audience is constantly growing and changing, so there will always be new eyes that you can re-share past posts with.
Be a Tourist In Your Own City
This last tip is one that never fails me. When trying to create new content, one of the easiest things you can do is go and explore your city! While it may seem blasé to you, there are billions of people worldwide who don’t live in your area and likely never will. Use that opportunity to highlight some of your favourite spots around town. Whether you feature them in your posts directly, use them as a backdrop/prop, or simply as a storytelling mechanism... there is unlimited potential for content creation in your backyard.
Obtaining beautiful content doesn’t need to involve hiring a team of photographers, models, and creative directors every time. I hope you feel empowered after reading this post. Go out and create something delightful! We are here to support you if you need anything. Reach out, and let’s talk.