Ramly Plastic Surgery
THE ASK
After years of practicing within large institutions, Dr. Elie Ramly sought to establish a private practice in Beverly Hills, serving the luxury market. He needed complete branding — from naming to identity to digital presence — that would position him as a top-tier facial plastic surgeon in Beverly Hills. The brand needed to convey medical precision, aesthetic mastery, and a warm, human-centred patient experience.
THE RESPONSE
We began by developing a name and visual identity that honoured Dr. Ramly’s architectural precision and aesthetic sensibility while maintaining a soft, approachable tone. Inspired by classical sculpture, architectural drawing, and natural light, we designed an eponymous brand that is confident yet quiet — favouring restraint over spectacle.
The custom wordmark features refined proportions and subtle sculptural nuances, nodding to Dr. Ramly’s expertise in facial and body symmetry. A minimalist monogram and Fibonacci illustrations reinforce the brand’s reverence for both precision and organic beauty. The colour palette was carefully calibrated to feel timeless, warm, and distinct from the typical cold sterility of the medical industry.
The website extends this narrative through a clear, elevated UX strategy and poetic microcopy that speaks to both intellect and intuition. The visual system — carried through social templates and digital touchpoints — delivers cohesion while leaving space for future growth, such as educational content, media features, and longform case studies.
IMPACT
Positioned Ramly Plastic Surgery as a refined, high-touch alternative in a crowded cosmetic landscape—anchored in taste, trust, and restraint.
Developed a brand identity and name that reflect the founder’s architectural background and artistic philosophy, elevating the practice beyond clinical norms.
Created a distinctive web experience that builds patient confidence through clarity, tone, and visual sophistication.
Equipped the brand with cohesive digital and social templates to support launch and ongoing marketing efforts.
Completed a successful collaboration, with the client praising the team’s insight, taste, and ability to create a product that felt both personal and premium.
CREDITS
Brand Strategy: Atelier Oluwatosin
Naming: Atelier Oluwatosin
Visual Identity: Atelier Oluwatosin
Website Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O. Hoskins, Samuel Sabastine, Anjay Seabrook