Al Frache's Flowers
THE ASK
Create a minimalist and sophisticated brand identity for Al Frache’s Flowers, a Calgary-based floral boutique undergoing new ownership. The rebrand needed to position the business as a premium provider of beautiful floral arrangements while empowering it to navigate a critical inflection point during its transition. The goal was to establish a timeless and resilient identity that could thrive through changing market conditions.
THE RESPONSE
We developed a refined and minimalist brand identity that highlights the inherent beauty of Al Frache’s floral offerings. The logo, crafted with clean lines and contemporary typography, exudes elegance without detracting from the product. This understated yet sophisticated design reflects the boutique’s luxurious yet accessible approach.
The storefront received a visual refresh, including a gold-accented logo decal that reinforces the boutique’s upscale appeal. Packaging designs incorporated clean, minimalistic elements like subtle ribboning and elegant card details to enhance the customer experience. To ensure longevity, we provided a comprehensive brand book with marketing guidelines, equipping the new owners with tools to maintain brand consistency during their transition and future growth.
This rebrand not only preserved the boutique’s heritage but also modernized its identity, allowing it to resonate with new and loyal customers alike.
IMPACT
Delivered a sophisticated and minimalist brand identity that supported Al Frache’s Flowers during a pivotal ownership transition.
Strengthened the boutique’s position in the Calgary market, empowering it to remain competitive and relevant.
Provided a resilient brand foundation that has proven successful through 6 years of economic fluctuations.
Established Al Frache’s Flowers as a trusted, premium floral boutique, maintaining its reputation and thriving in a competitive landscape.
CREDITS
Brand Identity Design: Atelier Oluwatosin
Atelier Oluwatosin Team: Tosin O Hoskins