Career Quest brings together employers, industry leaders, and WGU’s community of working professionals to explore strategies for advancement in today’s competitive landscape. The audience includes students balancing education with full-time work, alumni stepping into new industries, and professionals looking to move into Director-level and entrepreneurial roles.

Tosin’s session, “Building a Brand That Lasts Longer Than Any Job Title,” focused on the role of personal branding as a career strategy. She shared her own nonlinear career journey — from studying architecture at Harvard and business at MIT Sloan to launching Atelier Oluwatosin — as a case study in how personal brands evolve through micro-adjustments and intentional positioning.

Key themes included:

• Why your personal brand outlasts résumés and job titles.

• The three pillars of a lasting brand: clarity, consistency, and resonance.

• How to apply a business and founder mindset to your own career path, whether in corporate roles, consulting, or startups.

• Practical steps to refine and evolve your brand at every stage.

The session concluded with a lively Q&A where students and alumni reflected on how these ideas could be applied to their own careers, reinforcing Tosin’s belief that a thoughtful personal brand is both a competitive advantage and a deeply human practice.

You can watch the full talk here:

At Atelier Oluwatosin, we believe that careers, like brands, are not linear. They are designed, refined, and lived. Opportunities like Career Quest allow us to share that perspective with the next generation of leaders who are shaping not only their careers but the world they will influence.