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A Contemporary Brand Identity Design

Updated: Aug 16

Visual Identity Design for a Clothing Brand

White boxes in a pile with the Sammy Soleil logo in gold deboss..

To create flattering fashion essentials that are made to last in ethical ways for conscious and modern women to enjoy— this is the mission of Sammy Soleil's brand.


When Sammy, founder of her self-named brand, approached us, she requested a visual identity that is timeless (yet current), youthful (yet classy), and elevated (yet unpretentious). Our design found the intersection of these ideas, with a lovely wordmark and minimalist identity system.



Animation of Sammy Soleil wordmark and submark.


The Sammy Soleil wordmark uses a typeface that is artistic, striking, and whimsical. The evocative letter-forms wiggle in an artisanal manner, adding playfulness to the sophisticated serif font and appeal to the 20-somethings the brand creates clothing for.

Sammy Soleil thank you cards.

Sammy Soleil's classic shade palette remains understated and lets the clothing do the talking. The selected neutrals are associated with calmness, wholesomeness, and reliability.


All black packaging with a floral print debossed into it and a gold wordmark reading Sammy Soleil.

From labels to storefronts, this identity is wholly scalable and sophisticated-- a visual brand that will grow and scale with the business.

Sammy Soleil luxury storefront rendering.

Project Credits

Brand Strategy: Atelier Oluwatosin

Brand Identity Design: Atelier Oluwatosin

Atelier Oluwatosin Team: Tosin Odugbemi

Typeface: Avander by Muntab Art


Do you have a clothing brand for which you would like a sophisticated visual identity system designed? Reach out to us at atelier@oluwatosin.net, and let's discuss how we can serve your vision.

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