Strategic Visual Identity Design for a Finishing School
Over the past decade, the Feminine Influence brand naturally, beautifully and clumsily (as life is) evolved, and alongside it, so did its founder: Monique. This process of becoming and refinement has been divinely led and imbued with loving purpose at each junction. Monique founded Feminine Influence to guide and empower single women of faith to meet and attract a partner and build a family for the glory of God. Monique came to us as her business and vision had outgrown its current aesthetic expression. The ask was a detailed and comprehensive brand strategy and visual identity design that would create a seamless client experience, from discovery to purchase.
The logo design is timeless and sophisticated. We took a visually intriguing and conceptually lean approach. The visual speaks about love, femininity, and class by using the brand name's first letter (F) as a mark altered to feature a heart. It is playful and celebratory, as relationships are.
Logo Lockup Colour Variations
Pages of the Feminine Influence Brand Style Guide
Workbook Designs for Feminine Influence Courses & Programs
Feminine Influence works with women as they discover their softness, prioritize self-mastery, and work past the lies and limiting beliefs that life has imposed on them due to their skin colour, socioeconomic status, or the hardships they’ve endured. She has fostered a community of over 80,000 women on her YouTube channel. Along with collateral for her coaching business, we created assets for her influencing endeavours, including a media kit, Lightroom mobile presets, video title motion graphics, and colour grading presets for her vlogs to create a seamless brand experience across all touchpoints.
Pages of Media Kit Template Design
Instagram Post Templates
For the website design, we embraced a whimsical and playful user experience. With the use of many hover effects and dancing abstract floral elements, we desired to create an online space that would be a delight to explore.
Project Credits
Brand Strategy: Atelier Oluwatosin
Brand Identity Design: Atelier Oluwatosin
Web Design: Atelier Oluwatosin
Web Development: Studio Soph
Atelier Oluwatosin Team: Tosin Odugbemi, Anjay Seabrook, Jacob Hoskins
Typeface: Dahlia by VJ Type, Josephin Sans by Santiago Orozco
Would you like a beautiful, seamless visual brand that maintains integrity across all touchpoints? Reach out to us at atelier@oluwatosin.net, and let’s discuss how we can serve your vision.