brand strategy 2/3

How to Price

Five steps to make an informed decision on the price of your product or service.

The Psychology of Pricing

Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.

Why is branding so expensive?

We believe our clients have the right to know why we price our services how we do.

3 Branding Tactics for Staying Power

Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.

Creative Ways to Get Content for Your Business

Here are ways you can get creative with your brand’s content strategy with minimal effort.

Finding Your Ideal Audience

Five questions to ask yourself that will guide you in defining your ideal audience's psychographics.

How to Charge More

In this article, I describe how to present as a high-end brand so you can charge more for your product or service.

Why Your Brand’s Instagram Needs an Aesthetic

Keeping a feed that looks clean, polished, and on-brand is key to turning a passerby into a loyal audience member who will convert.

Using Social Media to Grow Your Brand Awareness

In this article, I’ll be highlighting a key you can utilize each powerful social media platform to get your business in front of new eyes.

Protecting Your Privacy in Your Personal Brand

In this article, I will discuss the importance of protecting your privacy in your personal brand and my strategies for doing so.

How to Take Beautiful iPhone Photos

In this article, I spill all of my insider knowledge on upgrading your brand's online presence with just your smartphone.

How (Not) to Ruin Your Brand's Reputation

In this article, I will describe how to set and protect your brand's reputation.