May 8, 20224 minThe Psychology of ColourThe emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
Mar 16, 20224 minHow to PriceFive steps to make an informed decision on the price of your product or service.
Mar 14, 20226 minThe Psychology of PricingLeveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.
Mar 6, 20224 minWhy is branding so expensive?We believe our clients have the right to know why we price our services how we do.
Feb 25, 20223 min3 Branding Tactics for Staying PowerThree quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.
Nov 19, 20214 minCreative Ways to Get Content for Your BusinessHere are ways you can get creative with your brand’s content strategy with minimal effort.
Oct 30, 20213 minFinding Your Ideal AudienceFive questions to ask yourself that will guide you in defining your ideal audience's psychographics.
Oct 17, 20216 minHow to Charge MoreIn this article, I describe how to present as a high-end brand so you can charge more for your product or service.
Aug 11, 20213 minWhy Your Brand’s Instagram Needs an AestheticKeeping a feed that looks clean, polished, and on-brand is key to turning a passerby into a loyal audience member who will convert.